European e-commerce accelerates development

Recently, Montpellier, France, launched an online shopping and online payment platform that can be used by 6000 local merchants, and arranged 8 staff to be responsible for maintenance, so as to promote the development of e-commerce.

A person in charge of a toy store in Brussels, Belgium, told reporters that the end of the year is the peak time for parents to choose gifts for their children. In order not to miss the sales season, many small and medium-sized local retailers have tried to sell online, with good results. In order to benefit more consumers, many European e-commerce platforms have also opened a telephone order service for the elderly, which is very popular in Italy and Spain.

Since this year, the major e-commerce platforms have achieved good sales performance in Europe. According to statistics, the net profit of e-commerce giant Amazon doubled in the second quarter. German beauty retailer Douglas has shifted its business from physical stores to online stores in March, with online sales up 70% year-on-year. In the first half of the year, the number of active e-commerce customers increased by 20%. This year, L‘Oreal‘s use of virtual make-up system has increased by five times, and the conversion rate from virtual trial to purchase has increased by three times.

The rapid rise of e-commerce has greatly promoted the development of express delivery industry, some businesses began to provide door-to-door delivery services. Carrefour launched the "90 minutes to home within 4 kilometers" service at the end of October. The delivery staff delivered the goods to the customers‘ door within 90 minutes, and the delivery fee was 5 euro. Taxi companies also join the ranks of delivery, although there is no advantage in price, but the faster delivery speed attracted some customers.